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"Dear Friend"(?): Culture and Genre in American and Canadian Direct Marketing Letters.

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Title: "Dear Friend"(?): Culture and Genre in American and Canadian Direct Marketing Letters.
Authors: Graves, Roger1
Source: Journal of Business Communication. Jul97, Vol. 34 Issue 3, p235-252. 18p. 1 Chart.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1177/002194369703400302
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 235
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      – TitleFull: "Dear Friend"(?): Culture and Genre in American and Canadian Direct Marketing Letters.
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              Text: Jul97
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              Y: 1997
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