Bibliographic Details
| Title: |
Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito. |
| Alternate Title: |
Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose. |
| Authors: |
BABY MORENO, JAIME1 jbaby@eafit.edu.co, RESTREPO AYALA, CARLOS ANDRÉS2 carlosan.restrepo@upb.edu.co |
| Source: |
Ad-minister. ene-jun2014, Issue 24, p9-32. 24p. |
| Database: |
Business Source Ultimate |
