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Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito.

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Title: Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito.
Alternate Title: Competitive Analysis by Manufactures of Automobiles and Sports Utility Vehicles (SUV), using the Customer Perceived Value as a tool for that purpose.
Authors: BABY MORENO, JAIME1 jbaby@eafit.edu.co, RESTREPO AYALA, CARLOS ANDRÉS2 carlosan.restrepo@upb.edu.co
Source: Ad-minister. ene-jun2014, Issue 24, p9-32. 24p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Ad-minister%22">Ad-minister</searchLink>. ene-jun2014, Issue 24, p9-32. 24p.
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        Text: Spanish
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      – TitleFull: Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito.
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