HOW WELL DO YOU KNOW YOUR CUSTOMERS? A THREE DIMENSION GAPS ANALYSIS.
Saved in:
| Title: | HOW WELL DO YOU KNOW YOUR CUSTOMERS? A THREE DIMENSION GAPS ANALYSIS. |
|---|---|
| Authors: | Chien-Lin Lin, Ming-Chun Tsai |
| Source: | International Journal of Performance Measurement. Jan2013, Vol. 3 Issue 1, p65-90. 26p. |
| Database: | Business Source Ultimate |
| ISSN: | 21656371 |
|---|
