The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors.
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| Title: | The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors. |
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| Authors: | WHITE, KATHERINE1 (AUTHOR) katherine.white@sauder.ubc.ca, SIMPSON, BONNIE2 (AUTHOR) bonnie.simpson@uwo.ca, ARGO, JENNIFER J.3 (AUTHOR) jennifer.argo@business.ualberta.ca |
| Source: | Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p433-447. 15p. 2 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.1509/jmr.12.0335 |
