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The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors.

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Title: The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors.
Authors: WHITE, KATHERINE1 (AUTHOR) katherine.white@sauder.ubc.ca, SIMPSON, BONNIE2 (AUTHOR) bonnie.simpson@uwo.ca, ARGO, JENNIFER J.3 (AUTHOR) jennifer.argo@business.ualberta.ca
Source: Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p433-447. 15p. 2 Charts, 2 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 98571932
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2014, Vol. 51 Issue 4, p433-447. 15p. 2 Charts, 2 Graphs.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1509/jmr.12.0335
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 433
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      – TitleFull: The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors.
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            NameFull: WHITE, KATHERINE
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            NameFull: SIMPSON, BONNIE
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            NameFull: ARGO, JENNIFER J.
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              Text: Aug2014
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              Value: 51
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