Integrating Problem Solvers from Analogous Markets in New Product Ideation.

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Bibliographic Details
Title:	Integrating Problem Solvers from Analogous Markets in New Product Ideation.
Authors:	Franke, Nikolaus¹ nikolaus.franke@wu.ac.at, Poetz, Marion K.² mp.ino@cbs.dk, Schreier, Martin³ martin.schreier@wu.ac.at
Source:	Management Science (INFORMS). Apr2014, Vol. 60 Issue 4, p1063-1081. 19p. 4 Diagrams, 6 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00251909
DOI:	10.1287/mnsc.2013.1805