Effects of materialism and religious values on attitudes towards cause-related marketing.
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| Title: | Effects of materialism and religious values on attitudes towards cause-related marketing. |
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| Authors: | Erdoğan, B. Zafer1 bzerdogan@anadolu.edu.tr, Torun, Tolga2 torun.tolga@hotmail.com, Gönüllüoğlu, Sevgi2 sgonulluoglu@hotmail.com |
| Source: | Social Business. Summer2014, Vol. 4 Issue 2, p153-168. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 20444087 |
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| DOI: | 10.1362/204440814X14024779688151 |
