Effects of materialism and religious values on attitudes towards cause-related marketing.

Saved in:

Bibliographic Details
Title:	Effects of materialism and religious values on attitudes towards cause-related marketing.
Authors:	Erdoğan, B. Zafer¹ bzerdogan@anadolu.edu.tr, Torun, Tolga² torun.tolga@hotmail.com, Gönüllüoğlu, Sevgi² sgonulluoglu@hotmail.com
Source:	Social Business. Summer2014, Vol. 4 Issue 2, p153-168. 16p.
Database:	Business Source Ultimate

Description
ISSN:	20444087
DOI:	10.1362/204440814X14024779688151