Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

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Bibliographic Details
Title:	Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.
Authors:	Makridakis, Spyros¹ spyros.makridakis@insead.edu
Source:	Interfaces. Jul/Aug2014, Vol. 44 Issue 4, p435-436. 2p.
Database:	Business Source Ultimate

Description
ISSN:	1526551X
DOI:	10.1287/inte.2014.0751