APA (7th ed.) Citation

Makridakis, S. (2014). Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Interfaces, 44(4), 435. https://doi.org/10.1287/inte.2014.0751

Chicago Style (17th ed.) Citation

Makridakis, Spyros. "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die." Interfaces 44, no. 4 (2014): 435. https://doi.org/10.1287/inte.2014.0751.

MLA (9th ed.) Citation

Makridakis, Spyros. "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die." Interfaces, vol. 44, no. 4, 2014, p. 435, https://doi.org/10.1287/inte.2014.0751.