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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

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Title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.
Authors: Makridakis, Spyros1 spyros.makridakis@insead.edu
Source: Interfaces. Jul/Aug2014, Vol. 44 Issue 4, p435-436. 2p.
Database: Business Source Ultimate
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