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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.

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Bibliographic Details
Title: Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.
Authors: Davari, Arezoo1 (AUTHOR), Strutton, David1 (AUTHOR) David.Strutton@unt.edu
Source: Journal of Strategic Marketing. Dec2014, Vol. 22 Issue 7, p563-586. 24p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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Description
ISSN:0965254X
DOI:10.1080/0965254X.2014.914059