How one David handles a Goliath.
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| Title: | How one David handles a Goliath. |
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| Authors: | Devidayal, Namita |
| Source: | Crain's New York Business. 7/18/94, Vol. 10 Issue 29, p24. 2/3p. 1 Color Photograph. |
| Subjects: | Reliable Office Systems & Supplies (Company), Hanson, Bill, Staples Inc. |
| Abstract: | Reports on the strategy of Reliable Office Systems and Supplies in meeting the challenges of large stores like Staples. Marketing initiatives since office supplies chain giant Staples opened; Bill Hanson as president; Reliable's response to Staples; Percentage of decrease in sales in 1994; Hanson's initiatives; Hanson's belief on Staples marketing strategy. |
| Database: | Regional Business News |
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