Bibliographic Details
| Title: |
How one David handles a Goliath. |
| Authors: |
Devidayal, Namita |
| Source: |
Crain's New York Business. 7/18/94, Vol. 10 Issue 29, p24. 2/3p. 1 Color Photograph. |
| Subjects: |
Reliable Office Systems & Supplies (Company), Hanson, Bill, Staples Inc. |
| Abstract: |
Reports on the strategy of Reliable Office Systems and Supplies in meeting the challenges of large stores like Staples. Marketing initiatives since office supplies chain giant Staples opened; Bill Hanson as president; Reliable's response to Staples; Percentage of decrease in sales in 1994; Hanson's initiatives; Hanson's belief on Staples marketing strategy. |
| Database: |
Regional Business News |
