Bibliographic Details
| Title: |
Switching to Lowercase Messaging: A Capital Idea. |
| Authors: |
Goetz, Melanie K. Melanie@HughesStuart.com |
| Source: |
Journal: American Water Works Association. Feb2016, Vol. 108 Issue 2, p48-51. 4p. 1 Color Photograph, 3 Charts. |
| Subjects: |
Capitalization (Writing), Invoices, Water utilities, Legibility (Printing), Abbreviations, Acronyms |
| Abstract: |
IT'S NOT JUST WHAT YOU SAY; IT'S HOW YOU TYPE IT. CAPITALIZING EVERY LETTER IN A WATER UTILITY'S BILLING STATEMENT MIGHT TURN OUT TO BE A TURNOFF FOR CUSTOMERS AND COULD OBSCURE A UTILITY'S GOOD INTENTIONS. [ABSTRACT FROM AUTHOR] |
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| Database: |
Engineering Source |
