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Switching to Lowercase Messaging: A Capital Idea.

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Title: Switching to Lowercase Messaging: A Capital Idea.
Authors: Goetz, Melanie K. Melanie@HughesStuart.com
Source: Journal: American Water Works Association. Feb2016, Vol. 108 Issue 2, p48-51. 4p. 1 Color Photograph, 3 Charts.
Subjects: Capitalization (Writing), Invoices, Water utilities, Legibility (Printing), Abbreviations, Acronyms
Abstract: IT'S NOT JUST WHAT YOU SAY; IT'S HOW YOU TYPE IT. CAPITALIZING EVERY LETTER IN A WATER UTILITY'S BILLING STATEMENT MIGHT TURN OUT TO BE A TURNOFF FOR CUSTOMERS AND COULD OBSCURE A UTILITY'S GOOD INTENTIONS. [ABSTRACT FROM AUTHOR]
Copyright of Journal: American Water Works Association is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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Header DbId: egs
DbLabel: Engineering Source
An: 112726153
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
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IllustrationInfo
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  Data: Switching to Lowercase Messaging: A Capital Idea.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Goetz%2C+Melanie+K%2E%22">Goetz, Melanie K.</searchLink><i> Melanie@HughesStuart.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal%3A+American+Water+Works+Association%22">Journal: American Water Works Association</searchLink>. Feb2016, Vol. 108 Issue 2, p48-51. 4p. 1 Color Photograph, 3 Charts.
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  Data: <searchLink fieldCode="DE" term="%22Capitalization+%28Writing%29%22">Capitalization (Writing)</searchLink><br /><searchLink fieldCode="DE" term="%22Invoices%22">Invoices</searchLink><br /><searchLink fieldCode="DE" term="%22Water+utilities%22">Water utilities</searchLink><br /><searchLink fieldCode="DE" term="%22Legibility+%28Printing%29%22">Legibility (Printing)</searchLink><br /><searchLink fieldCode="DE" term="%22Abbreviations%22">Abbreviations</searchLink><br /><searchLink fieldCode="DE" term="%22Acronyms%22">Acronyms</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: IT'S NOT JUST WHAT YOU SAY; IT'S HOW YOU TYPE IT. CAPITALIZING EVERY LETTER IN A WATER UTILITY'S BILLING STATEMENT MIGHT TURN OUT TO BE A TURNOFF FOR CUSTOMERS AND COULD OBSCURE A UTILITY'S GOOD INTENTIONS. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal: American Water Works Association is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.5942/jawwa.2016.108.0033
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      – Code: eng
        Text: English
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        Type: general
      – SubjectFull: Invoices
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      – SubjectFull: Water utilities
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      – SubjectFull: Legibility (Printing)
        Type: general
      – SubjectFull: Abbreviations
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      – SubjectFull: Acronyms
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      – TitleFull: Switching to Lowercase Messaging: A Capital Idea.
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              Text: Feb2016
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