Editorial: Segmenting the Future of E-Commerce, One Step at a Time.
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| Title: | Editorial: Segmenting the Future of E-Commerce, One Step at a Time. |
|---|---|
| Authors: | Ballestar, María Teresa1 mariateresa.ballestar@esic.edu |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2021, Vol. 16 Issue 2, pI-III. 3p. |
| Subjects: | Computational learning theory, Electronic commerce, Statistical learning |
| Abstract: | An editorial is presented on the article customer segmentation has relevant and powerful tools for explaining customer behaviour in e-commerce and enables brands to develop personalized acquisition and retention strategies for cluster. Topics include a key to success in competitive environments the specific product or service has little or no differentiation for competitors; and the development of the traditional segmentation methods provides companies in the evolution of the segments. |
| Database: | Engineering Source |
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