Spam Law Test.
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| Title: | Spam Law Test. |
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| Authors: | Spring, Tom, Albro, Edward N. |
| Source: | PCWorld. Jan2005, Vol. 23 Issue 1, p20-22. 3p. 1 Chart. |
| Subjects: | Internet laws, Spam email, Email, Internet marketing, Email systems |
| Abstract: | This article presents an overview of the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and its effectiveness in controlling unsolicited electronic messages. Cleansing inboxes of spam was supposed to get easier following passage of the sweeping antispam law, the CAN-SPAM Act. The law, which celebrates its first anniversary in January 2005, requires that recipients be allowed to opt out of being included in a marketing mailing list, simply by clicking a link on an e-mail notice from the marketer. In addition, the CAN-SPAM Act establishes harsh penalties for senders whose e-mail messages fail to meet its requirements. Few people seriously expected CAN-SPAM to discourage the prolific no-name offshore spammers. However, in a test participated by the author in which he attempted to opt out of receiving marketing e-mail from 100 heavily trafficked U.S. Web sites, he was surprised to discover that when he tried to unsubscribe, several of the best-known sites--among them Amazon.com--continued to send him e-mail after the ten-day grace period that the law allows had expired. The test also revealed that the spam law's sometimes vague language makes it difficult for users to stop getting unwanted e-mail. The CAN-SPAM Act stipulates that all marketing e-mail messages must include both an easy-to-locate opt-out link and the sender's postal mail address. The law also requires that commercial e-mailers--as well as their marketing partners--honor optout requests within ten days of receiving them. INSET: OPT-OUT SCORECARD. |
| Database: | Engineering Source |
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| Abstract: | This article presents an overview of the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and its effectiveness in controlling unsolicited electronic messages. Cleansing inboxes of spam was supposed to get easier following passage of the sweeping antispam law, the CAN-SPAM Act. The law, which celebrates its first anniversary in January 2005, requires that recipients be allowed to opt out of being included in a marketing mailing list, simply by clicking a link on an e-mail notice from the marketer. In addition, the CAN-SPAM Act establishes harsh penalties for senders whose e-mail messages fail to meet its requirements. Few people seriously expected CAN-SPAM to discourage the prolific no-name offshore spammers. However, in a test participated by the author in which he attempted to opt out of receiving marketing e-mail from 100 heavily trafficked U.S. Web sites, he was surprised to discover that when he tried to unsubscribe, several of the best-known sites--among them Amazon.com--continued to send him e-mail after the ten-day grace period that the law allows had expired. The test also revealed that the spam law's sometimes vague language makes it difficult for users to stop getting unwanted e-mail. The CAN-SPAM Act stipulates that all marketing e-mail messages must include both an easy-to-locate opt-out link and the sender's postal mail address. The law also requires that commercial e-mailers--as well as their marketing partners--honor optout requests within ten days of receiving them. INSET: OPT-OUT SCORECARD. |
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| ISSN: | 07378939 |
