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Spam Law Test.

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Bibliographic Details
Title: Spam Law Test.
Authors: Spring, Tom, Albro, Edward N.
Source: PCWorld. Jan2005, Vol. 23 Issue 1, p20-22. 3p. 1 Chart.
Subjects: Internet laws, Spam email, Email, Internet marketing, Email systems
Abstract: This article presents an overview of the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and its effectiveness in controlling unsolicited electronic messages. Cleansing inboxes of spam was supposed to get easier following passage of the sweeping antispam law, the CAN-SPAM Act. The law, which celebrates its first anniversary in January 2005, requires that recipients be allowed to opt out of being included in a marketing mailing list, simply by clicking a link on an e-mail notice from the marketer. In addition, the CAN-SPAM Act establishes harsh penalties for senders whose e-mail messages fail to meet its requirements. Few people seriously expected CAN-SPAM to discourage the prolific no-name offshore spammers. However, in a test participated by the author in which he attempted to opt out of receiving marketing e-mail from 100 heavily trafficked U.S. Web sites, he was surprised to discover that when he tried to unsubscribe, several of the best-known sites--among them Amazon.com--continued to send him e-mail after the ten-day grace period that the law allows had expired. The test also revealed that the spam law's sometimes vague language makes it difficult for users to stop getting unwanted e-mail. The CAN-SPAM Act stipulates that all marketing e-mail messages must include both an easy-to-locate opt-out link and the sender's postal mail address. The law also requires that commercial e-mailers--as well as their marketing partners--honor optout requests within ten days of receiving them. INSET: OPT-OUT SCORECARD.
Database: Engineering Source
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  Availability: 1
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DbLabel: Engineering Source
An: 15262223
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  Data: Spam Law Test.
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  Data: <searchLink fieldCode="AR" term="%22Spring%2C+Tom%22">Spring, Tom</searchLink><br /><searchLink fieldCode="AR" term="%22Albro%2C+Edward+N%2E%22">Albro, Edward N.</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22PCWorld%22">PCWorld</searchLink>. Jan2005, Vol. 23 Issue 1, p20-22. 3p. 1 Chart.
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  Data: <searchLink fieldCode="DE" term="%22Internet+laws%22">Internet laws</searchLink><br /><searchLink fieldCode="DE" term="%22Spam+email%22">Spam email</searchLink><br /><searchLink fieldCode="DE" term="%22Email%22">Email</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+marketing%22">Internet marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Email+systems%22">Email systems</searchLink>
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  Label: Abstract
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  Data: This article presents an overview of the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and its effectiveness in controlling unsolicited electronic messages. Cleansing inboxes of spam was supposed to get easier following passage of the sweeping antispam law, the CAN-SPAM Act. The law, which celebrates its first anniversary in January 2005, requires that recipients be allowed to opt out of being included in a marketing mailing list, simply by clicking a link on an e-mail notice from the marketer. In addition, the CAN-SPAM Act establishes harsh penalties for senders whose e-mail messages fail to meet its requirements. Few people seriously expected CAN-SPAM to discourage the prolific no-name offshore spammers. However, in a test participated by the author in which he attempted to opt out of receiving marketing e-mail from 100 heavily trafficked U.S. Web sites, he was surprised to discover that when he tried to unsubscribe, several of the best-known sites--among them Amazon.com--continued to send him e-mail after the ten-day grace period that the law allows had expired. The test also revealed that the spam law's sometimes vague language makes it difficult for users to stop getting unwanted e-mail. The CAN-SPAM Act stipulates that all marketing e-mail messages must include both an easy-to-locate opt-out link and the sender's postal mail address. The law also requires that commercial e-mailers--as well as their marketing partners--honor optout requests within ten days of receiving them. INSET: OPT-OUT SCORECARD.
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        Text: English
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