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Monetizing Your Personal Data: What is your private data worth, to you and to the companies willing to pay you for it?

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Bibliographic Details
Title: Monetizing Your Personal Data: What is your private data worth, to you and to the companies willing to pay you for it?
Authors: Kirkpatrick, Keith1
Source: Communications of the ACM. Jan2022, Vol. 65 Issue 1, p17-19. 3p. 1 Color Photograph.
Subjects: Internet advertising, Acquisition of data, Personally identifiable information, Monetization, Information sharing
Abstract: The article examines the economy of buying and selling personal identifying data to internet advertisers. Statements are presented from representatives of online data brokers including BigToken, Fractal, and Invisibly on the empowerment of internet users to generate revenue from their own data. Limitations on, and valuation of data sharing arrangements are scrutinized.
Database: Engineering Source
Description
Abstract:The article examines the economy of buying and selling personal identifying data to internet advertisers. Statements are presented from representatives of online data brokers including BigToken, Fractal, and Invisibly on the empowerment of internet users to generate revenue from their own data. Limitations on, and valuation of data sharing arrangements are scrutinized.
ISSN:00010782
DOI:10.1145/3495563