Monetizing Your Personal Data: What is your private data worth, to you and to the companies willing to pay you for it?
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| Title: | Monetizing Your Personal Data: What is your private data worth, to you and to the companies willing to pay you for it? |
|---|---|
| Authors: | Kirkpatrick, Keith1 |
| Source: | Communications of the ACM. Jan2022, Vol. 65 Issue 1, p17-19. 3p. 1 Color Photograph. |
| Subjects: | Internet advertising, Acquisition of data, Personally identifiable information, Monetization, Information sharing |
| Abstract: | The article examines the economy of buying and selling personal identifying data to internet advertisers. Statements are presented from representatives of online data brokers including BigToken, Fractal, and Invisibly on the empowerment of internet users to generate revenue from their own data. Limitations on, and valuation of data sharing arrangements are scrutinized. |
| Database: | Engineering Source |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: egs DbLabel: Engineering Source An: 154455688 AccessLevel: 6 PubType: Periodical PubTypeId: serialPeriodical PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Monetizing Your Personal Data: What is your private data worth, to you and to the companies willing to pay you for it? – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Kirkpatrick%2C+Keith%22">Kirkpatrick, Keith</searchLink><relatesTo>1</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Communications+of+the+ACM%22">Communications of the ACM</searchLink>. Jan2022, Vol. 65 Issue 1, p17-19. 3p. 1 Color Photograph. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Internet+advertising%22">Internet advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Acquisition+of+data%22">Acquisition of data</searchLink><br /><searchLink fieldCode="DE" term="%22Personally+identifiable+information%22">Personally identifiable information</searchLink><br /><searchLink fieldCode="DE" term="%22Monetization%22">Monetization</searchLink><br /><searchLink fieldCode="DE" term="%22Information+sharing%22">Information sharing</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: The article examines the economy of buying and selling personal identifying data to internet advertisers. Statements are presented from representatives of online data brokers including BigToken, Fractal, and Invisibly on the empowerment of internet users to generate revenue from their own data. Limitations on, and valuation of data sharing arrangements are scrutinized. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=154455688 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1145/3495563 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 3 StartPage: 17 Subjects: – SubjectFull: Internet advertising Type: general – SubjectFull: Acquisition of data Type: general – SubjectFull: Personally identifiable information Type: general – SubjectFull: Monetization Type: general – SubjectFull: Information sharing Type: general Titles: – TitleFull: Monetizing Your Personal Data: What is your private data worth, to you and to the companies willing to pay you for it? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Kirkpatrick, Keith IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: Jan2022 Type: published Y: 2022 Identifiers: – Type: issn-print Value: 00010782 Numbering: – Type: volume Value: 65 – Type: issue Value: 1 Titles: – TitleFull: Communications of the ACM Type: main |
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