Applying the Metaverse: Business, entertainment, and fashion companies already are staking their claims in this enhanced virtual world.

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Bibliographic Details
Title:	Applying the Metaverse: Business, entertainment, and fashion companies already are staking their claims in this enhanced virtual world.
Authors:	Kirkpatrick, Keith¹
Source:	Communications of the ACM. Nov2022, Vol. 65 Issue 11, p16-18. 3p.
Subjects:	Shared virtual environments, Augmented reality, Virtual reality, Internet, Immersive design, 5G networks, Balenciaga SA, McDonald's Corp.
Abstract:	This article focuses on the Metaverse, a shared and immersive virtual environment combining augmented reality, virtual reality and the internet. Topics include what is necessary in order to construct the Metaverse, industry interest in it, and the possibility of multiple metaverses. In order for the Metaverse to work 5G and 6G communications networks are required, as well as advances in platforms and hyperscale technology and thoughtful policy on content curation and regulation. Industries including the fashion industry, the luxury fashion house Balenciaga, and the fast food industry, McDonald's Corporation, have expressed interest in participating in the Metaverse.
Database:	Engineering Source

Description
Abstract:	This article focuses on the Metaverse, a shared and immersive virtual environment combining augmented reality, virtual reality and the internet. Topics include what is necessary in order to construct the Metaverse, industry interest in it, and the possibility of multiple metaverses. In order for the Metaverse to work 5G and 6G communications networks are required, as well as advances in platforms and hyperscale technology and thoughtful policy on content curation and regulation. Industries including the fashion industry, the luxury fashion house Balenciaga, and the fast food industry, McDonald's Corporation, have expressed interest in participating in the Metaverse.
ISSN:	00010782
DOI:	10.1145/3565470