Abusing AI for Advertising.

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Bibliographic Details
Title:	Abusing AI for Advertising.
Authors:	Kirkpatrick, Keith¹ (AUTHOR)
Source:	Communications of the ACM. Apr2024, Vol. 67 Issue 4, p15-17. 3p.
Subjects:	Generative artificial intelligence, Internet advertising, Websites, Internet piracy, Cost per thousand
Abstract:	The article explores made-for-advertising (MFA) sites, also known as clickbait sites, and how generative artificial intelligence may led to an increase in the quantity of these sites and further contribute to their lack of authenticity. Topics include the impact of MFA sites on the advertising industry and how the industry would need to change to eliminate the use of MFA sites.
Database:	Engineering Source

Description
Abstract:	The article explores made-for-advertising (MFA) sites, also known as clickbait sites, and how generative artificial intelligence may led to an increase in the quantity of these sites and further contribute to their lack of authenticity. Topics include the impact of MFA sites on the advertising industry and how the industry would need to change to eliminate the use of MFA sites.
ISSN:	00010782
DOI:	10.1145/3640507