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Webtoon: The Confluence of Platformization, Snack Culture, and the New Korean Wave.

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Title: Webtoon: The Confluence of Platformization, Snack Culture, and the New Korean Wave.
Authors: Hyerim Cho1 hyerimcho@missouri.edu, Adkins, Denice1 adkinsd@missouri.edu, Kohlburn, Joe1 kohlburnj@missouri.edu, Castaño, Wilson1 wilson.castano@missouri.edu
Source: RUSQ: A Journal of Reference & User Experience. 2025, Vol. 60 Issue 3, p126-139. 14p.
Subjects: Webcomics, User experience, Nonformal education, Digital technology
Abstract: Webtoon is an emerging, born-digital, online comics reading platform gaining global popularity. The current study investigates how the webtoon reading experience differentiates from conventional book-based reading experiences, and what these differences mean for readers' advisors. Based on semi-structured interviews with 29 webtoon readers, findings from our qualitative analysis suggest that the platform's characteristics, such as vertical scrolling, mobile friendliness, and short time commitment, have provided readers with a more accessible and unique reading experience. In addition, webtoon fosters informal learning experiences as readers are naturally exposed to Korean culture and language while enjoying the content. [ABSTRACT FROM AUTHOR]
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Database: Engineering Source
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Abstract:Webtoon is an emerging, born-digital, online comics reading platform gaining global popularity. The current study investigates how the webtoon reading experience differentiates from conventional book-based reading experiences, and what these differences mean for readers' advisors. Based on semi-structured interviews with 29 webtoon readers, findings from our qualitative analysis suggest that the platform's characteristics, such as vertical scrolling, mobile friendliness, and short time commitment, have provided readers with a more accessible and unique reading experience. In addition, webtoon fosters informal learning experiences as readers are naturally exposed to Korean culture and language while enjoying the content. [ABSTRACT FROM AUTHOR]