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The Relationship Between Tourism Perception and Cultural Identity: A Moderated Mediation Model.

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Title: The Relationship Between Tourism Perception and Cultural Identity: A Moderated Mediation Model.
Authors: Wang, Yongzhao1 wangyongzhao1987@126.com, Zhou, Lijun2 3500679658@qq.com, Xie, Bingqing2 739800394@qq.com, Wang, Lisha3 wanglisha391@163.com, Wang, Yiran
Source: IAENG International Journal of Applied Mathematics. May2026, Vol. 56 Issue 5, p1776-1789. 14p.
Subjects: Cultural identity, Collective memory, Heritage tourism, Mediation (Statistics), Perceived benefit, Tourist attitudes, Educational attainment, Higher education
Abstract: Cultural identity, as the process through which individuals recognize and internalize national historical traditions and core values, is crucial for cultural transmission and ethnic cohesion. The current study takes the Red Flag Canal as a research case and systematically explores the complex influence mechanisms of cultural tourism perception, perceived value, and cultural memory on cultural identity through a questionnaire survey of 133 higher education students. The results indicated that there are significant positive correlations among all variables. Further analysis indicates that cultural memory partially mediates the relationship between tourism perception and cultural identity, while perceived value positively moderates the link between tourism perception and cultural memory. Additionally, educational attainment was found to have a significant moderating effect. As educational attainment increases, the pathway to cultural identity shifts from a reliance on situational memory to a rational internalization. These findings confirm the promoting effect of tourism perception on cultural identity, reveal its underlying mechanisms and educational-level-specific paths, and provide theoretical support and practical reference for the precise implementation of cultural education and the innovative development of cultural cultivation in higher education institutions. [ABSTRACT FROM AUTHOR]
Copyright of IAENG International Journal of Applied Mathematics is the property of International Association of Engineers (IAENG) and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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An: 193517536
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  Data: The Relationship Between Tourism Perception and Cultural Identity: A Moderated Mediation Model.
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  Data: <searchLink fieldCode="AR" term="%22Wang%2C+Yongzhao%22">Wang, Yongzhao</searchLink><relatesTo>1</relatesTo><i> wangyongzhao1987@126.com</i><br /><searchLink fieldCode="AR" term="%22Zhou%2C+Lijun%22">Zhou, Lijun</searchLink><relatesTo>2</relatesTo><i> 3500679658@qq.com</i><br /><searchLink fieldCode="AR" term="%22Xie%2C+Bingqing%22">Xie, Bingqing</searchLink><relatesTo>2</relatesTo><i> 739800394@qq.com</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Lisha%22">Wang, Lisha</searchLink><relatesTo>3</relatesTo><i> wanglisha391@163.com</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Yiran%22">Wang, Yiran</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22IAENG+International+Journal+of+Applied+Mathematics%22">IAENG International Journal of Applied Mathematics</searchLink>. May2026, Vol. 56 Issue 5, p1776-1789. 14p.
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  Data: <searchLink fieldCode="DE" term="%22Cultural+identity%22">Cultural identity</searchLink><br /><searchLink fieldCode="DE" term="%22Collective+memory%22">Collective memory</searchLink><br /><searchLink fieldCode="DE" term="%22Heritage+tourism%22">Heritage tourism</searchLink><br /><searchLink fieldCode="DE" term="%22Mediation+%28Statistics%29%22">Mediation (Statistics)</searchLink><br /><searchLink fieldCode="DE" term="%22Perceived+benefit%22">Perceived benefit</searchLink><br /><searchLink fieldCode="DE" term="%22Tourist+attitudes%22">Tourist attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Educational+attainment%22">Educational attainment</searchLink><br /><searchLink fieldCode="DE" term="%22Higher+education%22">Higher education</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Cultural identity, as the process through which individuals recognize and internalize national historical traditions and core values, is crucial for cultural transmission and ethnic cohesion. The current study takes the Red Flag Canal as a research case and systematically explores the complex influence mechanisms of cultural tourism perception, perceived value, and cultural memory on cultural identity through a questionnaire survey of 133 higher education students. The results indicated that there are significant positive correlations among all variables. Further analysis indicates that cultural memory partially mediates the relationship between tourism perception and cultural identity, while perceived value positively moderates the link between tourism perception and cultural memory. Additionally, educational attainment was found to have a significant moderating effect. As educational attainment increases, the pathway to cultural identity shifts from a reliance on situational memory to a rational internalization. These findings confirm the promoting effect of tourism perception on cultural identity, reveal its underlying mechanisms and educational-level-specific paths, and provide theoretical support and practical reference for the precise implementation of cultural education and the innovative development of cultural cultivation in higher education institutions. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of IAENG International Journal of Applied Mathematics is the property of International Association of Engineers (IAENG) and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Text: English
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        PageCount: 14
        StartPage: 1776
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      – SubjectFull: Cultural identity
        Type: general
      – SubjectFull: Collective memory
        Type: general
      – SubjectFull: Heritage tourism
        Type: general
      – SubjectFull: Mediation (Statistics)
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      – SubjectFull: Perceived benefit
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      – SubjectFull: Tourist attitudes
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      – SubjectFull: Educational attainment
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      – SubjectFull: Higher education
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      – TitleFull: The Relationship Between Tourism Perception and Cultural Identity: A Moderated Mediation Model.
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            NameFull: Wang, Yongzhao
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            NameFull: Zhou, Lijun
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            NameFull: Xie, Bingqing
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            NameFull: Wang, Lisha
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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