Reducing the Time-to-Market Interval.
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| Title: | Reducing the Time-to-Market Interval. |
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| Authors: | Melsa, James L. |
| Source: | Information Knowledge Systems Management. 1999, Vol. 1 Issue 1, p15. 17p. 1 Black and White Photograph, 2 Charts, 11 Graphs. |
| Subjects: | Time to market (New products), Marketing |
| Abstract: | Offers information on a study which summarized approaches that companies can use to reduce the time-to-market interval. Definition of time-to-market interval; Concept of time-based mindset; Process changes that organizations need to adopt. |
| Database: | Engineering Source |
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| Abstract: | Offers information on a study which summarized approaches that companies can use to reduce the time-to-market interval. Definition of time-to-market interval; Concept of time-based mindset; Process changes that organizations need to adopt. |
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| ISSN: | 13891995 |
| DOI: | 10.3233/iks-1999-00003 |
