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Reducing the Time-to-Market Interval.

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Title: Reducing the Time-to-Market Interval.
Authors: Melsa, James L.
Source: Information Knowledge Systems Management. 1999, Vol. 1 Issue 1, p15. 17p. 1 Black and White Photograph, 2 Charts, 11 Graphs.
Subjects: Time to market (New products), Marketing
Abstract: Offers information on a study which summarized approaches that companies can use to reduce the time-to-market interval. Definition of time-to-market interval; Concept of time-based mindset; Process changes that organizations need to adopt.
Database: Engineering Source
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DbLabel: Engineering Source
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PubType: Academic Journal
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  Data: Offers information on a study which summarized approaches that companies can use to reduce the time-to-market interval. Definition of time-to-market interval; Concept of time-based mindset; Process changes that organizations need to adopt.
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      – Type: doi
        Value: 10.3233/iks-1999-00003
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 17
        StartPage: 15
    Subjects:
      – SubjectFull: Time to market (New products)
        Type: general
      – SubjectFull: Marketing
        Type: general
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      – TitleFull: Reducing the Time-to-Market Interval.
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              Text: 1999
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