Bibliographic Details
| Title: |
Playing a long game. |
| Source: |
Economist. 11/18/2006, Vol. 381 Issue 8504, p63-64. 2p. 1 Color Photograph, 1 Graph. |
| Subjects: |
Sony Corp., Video game industry, Corporate turnarounds, Stringer, Howard, Electronic games industry |
| Abstract: |
The author reports that Sony Corp. needs the PlayStation 3 to succeed to maintain its dominance of the games industry and prepare the market for its Blu-ray high-definition technology. Its success would show that the turnaround being led by chief executive Howard Stringer is working and that Sony's gaming, electronics and content divisions can work together. However, PlayStation 3 faces strong competition. |
| Database: |
Engineering Source |
