Bibliographic Details
| Title: |
Market segmentation strategy in internet market |
| Authors: |
Ren, Yawei renyawei1978@sina.com, Yang, Deli1 somdyang@dlut.edu.cn, Diao, Xinjun1 xjddd@126.com |
| Source: |
Physica A. Apr2010, Vol. 389 Issue 8, p1688-1698. 11p. |
| Subjects: |
Market segmentation, Internet marketing, Mathematical models, Websites, Stability (Mechanics), Emerging markets |
| Abstract: |
Abstract: This paper presents a model to describe the competitive dynamics of web sites on the WWW market and analyze the stability of the model which is composed of one powerful site and two small sites. One of the most important results that emerge from this simple model is that strong competition among websites does not necessarily lead to the demise of the small website on the WWW market. From the stability analysis of the model, we obtain a series of conditions in which small sites can obtain competitive advantages by using the market segmentation strategy. [Copyright &y& Elsevier] |
|
Copyright of Physica A is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Database: |
Engineering Source |
