The Subscription Trap.
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| Title: | The Subscription Trap. |
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| Authors: | Spring, Tom |
| Source: | PCWorld. Apr2010, Vol. 28 Issue 4, p91-96. 6p. 4 Color Photographs, 2 Black and White Photographs, 1 Chart. |
| Subjects: | Websites, Internet users, Surveys, Credit cards, Visa Inc. |
| Geographic Terms: | United States |
| Abstract: | The article offers tips on how Web consumers can fight back the subscription trap. It says that companies can make over a billion U.S. dollars by signing up members who do not know that they are becoming members. Based on a survey conducted by credit card firm Visa, almost three in ten U.S. citizens have been victimized by a subscription trap. According to the author, the U.S. Senate Commerce, Science and Transportation Committee led by Senator Jay Rockefeller (D-West Virginia) named Webloyalty, Vertrue and Affinion as the biggest players in such business, which have earned about 1.4 billion U.S. dollars in revenue within a decade. The companies that earned over 10 million U.S. dollars each in the past decade from post-transaction marketing are also mentioned. |
| Database: | Engineering Source |
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| Abstract: | The article offers tips on how Web consumers can fight back the subscription trap. It says that companies can make over a billion U.S. dollars by signing up members who do not know that they are becoming members. Based on a survey conducted by credit card firm Visa, almost three in ten U.S. citizens have been victimized by a subscription trap. According to the author, the U.S. Senate Commerce, Science and Transportation Committee led by Senator Jay Rockefeller (D-West Virginia) named Webloyalty, Vertrue and Affinion as the biggest players in such business, which have earned about 1.4 billion U.S. dollars in revenue within a decade. The companies that earned over 10 million U.S. dollars each in the past decade from post-transaction marketing are also mentioned. |
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| ISSN: | 07378939 |
