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The Subscription Trap.

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Bibliographic Details
Title: The Subscription Trap.
Authors: Spring, Tom
Source: PCWorld. Apr2010, Vol. 28 Issue 4, p91-96. 6p. 4 Color Photographs, 2 Black and White Photographs, 1 Chart.
Subjects: Websites, Internet users, Surveys, Credit cards, Visa Inc.
Geographic Terms: United States
Abstract: The article offers tips on how Web consumers can fight back the subscription trap. It says that companies can make over a billion U.S. dollars by signing up members who do not know that they are becoming members. Based on a survey conducted by credit card firm Visa, almost three in ten U.S. citizens have been victimized by a subscription trap. According to the author, the U.S. Senate Commerce, Science and Transportation Committee led by Senator Jay Rockefeller (D-West Virginia) named Webloyalty, Vertrue and Affinion as the biggest players in such business, which have earned about 1.4 billion U.S. dollars in revenue within a decade. The companies that earned over 10 million U.S. dollars each in the past decade from post-transaction marketing are also mentioned.
Database: Engineering Source
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  Availability: 1
Header DbId: egs
DbLabel: Engineering Source
An: 48753289
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
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  Data: The Subscription Trap.
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  Data: <searchLink fieldCode="JN" term="%22PCWorld%22">PCWorld</searchLink>. Apr2010, Vol. 28 Issue 4, p91-96. 6p. 4 Color Photographs, 2 Black and White Photographs, 1 Chart.
– Name: Subject
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  Data: <searchLink fieldCode="DE" term="%22Websites%22">Websites</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+users%22">Internet users</searchLink><br /><searchLink fieldCode="DE" term="%22Surveys%22">Surveys</searchLink><br /><searchLink fieldCode="DE" term="%22Credit+cards%22">Credit cards</searchLink><br /><searchLink fieldCode="DE" term="%22Visa+Inc%2E%22">Visa Inc.</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
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  Label: Abstract
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  Data: The article offers tips on how Web consumers can fight back the subscription trap. It says that companies can make over a billion U.S. dollars by signing up members who do not know that they are becoming members. Based on a survey conducted by credit card firm Visa, almost three in ten U.S. citizens have been victimized by a subscription trap. According to the author, the U.S. Senate Commerce, Science and Transportation Committee led by Senator Jay Rockefeller (D-West Virginia) named Webloyalty, Vertrue and Affinion as the biggest players in such business, which have earned about 1.4 billion U.S. dollars in revenue within a decade. The companies that earned over 10 million U.S. dollars each in the past decade from post-transaction marketing are also mentioned.
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 6
        StartPage: 91
    Subjects:
      – SubjectFull: Websites
        Type: general
      – SubjectFull: Internet users
        Type: general
      – SubjectFull: Surveys
        Type: general
      – SubjectFull: Credit cards
        Type: general
      – SubjectFull: Visa Inc.
        Type: general
      – SubjectFull: United States
        Type: general
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      – TitleFull: The Subscription Trap.
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              M: 04
              Text: Apr2010
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              Y: 2010
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