The Common Touch.
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| Title: | The Common Touch. |
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| Source: | TIME Magazine. 12/10/1951, Vol. 58 Issue 24, p64-75. 8p. |
| Subjects: | Reader's Digest (Periodical), Periodical circulation, Publishing, Sales, Advertising revenue |
| Abstract: | The article offers information on the periodical, the "Reader's Digest." The said periodical is circulated around the world with 15,500,000 copies and in the U.S. alone, it publishes 9,500,000 copies. For the year 1951, the expected gross sales is between 25 and 30 million dollars even without advertising revenue. It is reportedly the top among monthlies in countries such as France, Sweden, and Italy. According to founder, owner, and editor DeWitt Wallace, there is no formula to the success of the "Digest." |
| Database: | Engineering Source |
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| Abstract: | The article offers information on the periodical, the "Reader's Digest." The said periodical is circulated around the world with 15,500,000 copies and in the U.S. alone, it publishes 9,500,000 copies. For the year 1951, the expected gross sales is between 25 and 30 million dollars even without advertising revenue. It is reportedly the top among monthlies in countries such as France, Sweden, and Italy. According to founder, owner, and editor DeWitt Wallace, there is no formula to the success of the "Digest." |
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| ISSN: | 0040781X |
