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The Common Touch.

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Bibliographic Details
Title: The Common Touch.
Source: TIME Magazine. 12/10/1951, Vol. 58 Issue 24, p64-75. 8p.
Subjects: Reader's Digest (Periodical), Periodical circulation, Publishing, Sales, Advertising revenue
Abstract: The article offers information on the periodical, the "Reader's Digest." The said periodical is circulated around the world with 15,500,000 copies and in the U.S. alone, it publishes 9,500,000 copies. For the year 1951, the expected gross sales is between 25 and 30 million dollars even without advertising revenue. It is reportedly the top among monthlies in countries such as France, Sweden, and Italy. According to founder, owner, and editor DeWitt Wallace, there is no formula to the success of the "Digest."
Database: Engineering Source
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  Availability: 1
Header DbId: egs
DbLabel: Engineering Source
An: 54165338
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
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  Data: The Common Touch.
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  Label: Source
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  Data: <searchLink fieldCode="JN" term="%22TIME+Magazine%22">TIME Magazine</searchLink>. 12/10/1951, Vol. 58 Issue 24, p64-75. 8p.
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  Data: <searchLink fieldCode="DE" term="%22Reader's+Digest+%28Periodical%29%22">Reader's Digest (Periodical)</searchLink><br /><searchLink fieldCode="DE" term="%22Periodical+circulation%22">Periodical circulation</searchLink><br /><searchLink fieldCode="DE" term="%22Publishing%22">Publishing</searchLink><br /><searchLink fieldCode="DE" term="%22Sales%22">Sales</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising+revenue%22">Advertising revenue</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article offers information on the periodical, the "Reader's Digest." The said periodical is circulated around the world with 15,500,000 copies and in the U.S. alone, it publishes 9,500,000 copies. For the year 1951, the expected gross sales is between 25 and 30 million dollars even without advertising revenue. It is reportedly the top among monthlies in countries such as France, Sweden, and Italy. According to founder, owner, and editor DeWitt Wallace, there is no formula to the success of the "Digest."
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=54165338
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 8
        StartPage: 64
    Subjects:
      – SubjectFull: Reader's Digest (Periodical)
        Type: general
      – SubjectFull: Periodical circulation
        Type: general
      – SubjectFull: Publishing
        Type: general
      – SubjectFull: Sales
        Type: general
      – SubjectFull: Advertising revenue
        Type: general
    Titles:
      – TitleFull: The Common Touch.
        Type: main
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    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 10
              M: 12
              Text: 12/10/1951
              Type: published
              Y: 1951
          Identifiers:
            – Type: issn-print
              Value: 0040781X
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            – Type: volume
              Value: 58
            – Type: issue
              Value: 24
          Titles:
            – TitleFull: TIME Magazine
              Type: main
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