The Truth About FREE TRIALS.
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| Title: | The Truth About FREE TRIALS. |
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| Authors: | SPRING, TOM |
| Source: | PCWorld. Oct2012, Vol. 30 Issue 10, p79-85. 7p. 1 Color Photograph, 1 Chart. |
| Subjects: | Samples (Commerce), Internet content, User charges, Contracts, Business models, Standardized terms of contract, Hulu (Web resource), Merriam-Webster Inc. |
| Abstract: | The article focuses on the difficulty in cancelling free trials for online services. It states that while it is easy to sign up for free services, a number of companies they reviewed including Identity Guard, IMBd, and FreeCreditScore.com, buried cancellation instructions, failed to send a reminder when the service was coming close to an end, or were even billed after cancellation. It mentions that companies often buried instructions on cancellation in the terms and agreement section when people first joined the service. It warns people to carefully read the fine print for free trials and reflects on the business model behind free trials. It talks about services that were easy to cancel the free trial memberships, including Merriam-Webster Hulu Plus, and The Weather Channel. INSETS: Free Trials We Liked;How to Keep Free Trials Free. |
| Database: | Engineering Source |
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| Abstract: | The article focuses on the difficulty in cancelling free trials for online services. It states that while it is easy to sign up for free services, a number of companies they reviewed including Identity Guard, IMBd, and FreeCreditScore.com, buried cancellation instructions, failed to send a reminder when the service was coming close to an end, or were even billed after cancellation. It mentions that companies often buried instructions on cancellation in the terms and agreement section when people first joined the service. It warns people to carefully read the fine print for free trials and reflects on the business model behind free trials. It talks about services that were easy to cancel the free trial memberships, including Merriam-Webster Hulu Plus, and The Weather Channel. INSETS: Free Trials We Liked;How to Keep Free Trials Free. |
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| ISSN: | 07378939 |
