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The Truth About FREE TRIALS.

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Bibliographic Details
Title: The Truth About FREE TRIALS.
Authors: SPRING, TOM
Source: PCWorld. Oct2012, Vol. 30 Issue 10, p79-85. 7p. 1 Color Photograph, 1 Chart.
Subjects: Samples (Commerce), Internet content, User charges, Contracts, Business models, Standardized terms of contract, Hulu (Web resource), Merriam-Webster Inc.
Abstract: The article focuses on the difficulty in cancelling free trials for online services. It states that while it is easy to sign up for free services, a number of companies they reviewed including Identity Guard, IMBd, and FreeCreditScore.com, buried cancellation instructions, failed to send a reminder when the service was coming close to an end, or were even billed after cancellation. It mentions that companies often buried instructions on cancellation in the terms and agreement section when people first joined the service. It warns people to carefully read the fine print for free trials and reflects on the business model behind free trials. It talks about services that were easy to cancel the free trial memberships, including Merriam-Webster Hulu Plus, and The Weather Channel. INSETS: Free Trials We Liked;How to Keep Free Trials Free.
Database: Engineering Source
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  Availability: 1
Header DbId: egs
DbLabel: Engineering Source
An: 79648451
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
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  Data: The Truth About FREE TRIALS.
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  Data: <searchLink fieldCode="JN" term="%22PCWorld%22">PCWorld</searchLink>. Oct2012, Vol. 30 Issue 10, p79-85. 7p. 1 Color Photograph, 1 Chart.
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  Data: <searchLink fieldCode="DE" term="%22Samples+%28Commerce%29%22">Samples (Commerce)</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+content%22">Internet content</searchLink><br /><searchLink fieldCode="DE" term="%22User+charges%22">User charges</searchLink><br /><searchLink fieldCode="DE" term="%22Contracts%22">Contracts</searchLink><br /><searchLink fieldCode="DE" term="%22Business+models%22">Business models</searchLink><br /><searchLink fieldCode="DE" term="%22Standardized+terms+of+contract%22">Standardized terms of contract</searchLink><br /><searchLink fieldCode="DE" term="%22Hulu+%28Web+resource%29%22">Hulu (Web resource)</searchLink><br /><searchLink fieldCode="DE" term="%22Merriam-Webster+Inc%2E%22">Merriam-Webster Inc.</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article focuses on the difficulty in cancelling free trials for online services. It states that while it is easy to sign up for free services, a number of companies they reviewed including Identity Guard, IMBd, and FreeCreditScore.com, buried cancellation instructions, failed to send a reminder when the service was coming close to an end, or were even billed after cancellation. It mentions that companies often buried instructions on cancellation in the terms and agreement section when people first joined the service. It warns people to carefully read the fine print for free trials and reflects on the business model behind free trials. It talks about services that were easy to cancel the free trial memberships, including Merriam-Webster Hulu Plus, and The Weather Channel. INSETS: Free Trials We Liked;How to Keep Free Trials Free.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=79648451
RecordInfo BibRecord:
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 7
        StartPage: 79
    Subjects:
      – SubjectFull: Samples (Commerce)
        Type: general
      – SubjectFull: Internet content
        Type: general
      – SubjectFull: User charges
        Type: general
      – SubjectFull: Contracts
        Type: general
      – SubjectFull: Business models
        Type: general
      – SubjectFull: Standardized terms of contract
        Type: general
      – SubjectFull: Hulu (Web resource)
        Type: general
      – SubjectFull: Merriam-Webster Inc.
        Type: general
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      – TitleFull: The Truth About FREE TRIALS.
        Type: main
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              M: 10
              Text: Oct2012
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              Y: 2012
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