Bibliographic Details
| Title: |
Micropreneurs: The Rise of the MicroISV. |
| Authors: |
Thackston, Russell1, Umphress, David1 |
| Source: |
IT Professional. Mar/Apr2013, Vol. 15 Issue 2, p50-56. 7p. |
| Subjects: |
Computer software industry, Computer software marketing, Independent software vendor, Computer software developers, Information technology industry, Search engine optimization |
| Abstract: |
Micro Independent Software Vendors (microISVs) are small software businesses operated by entrepreneurs who build and sell shrink-wrapped, noncustom software. The microISV Research Alliance at Auburn University conducted a survey, identifying challenges associated with building and operating such businesses. [ABSTRACT FROM AUTHOR] |
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| Database: |
Engineering Source |
