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Predictors of Baby Video/DVD Ownership: Findings from a National Sample of American Parents with Young Children.

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Bibliographic Details
Title: Predictors of Baby Video/DVD Ownership: Findings from a National Sample of American Parents with Young Children.
Authors: Lapierre, Matthew A., Vaala, Sarah E.
Source: Journal of Children & Media. May2015, Vol. 9 Issue 2, p212-230. 19p.
Subject Terms: *Parent-child relationships, *Parent attitudes, *Education, DVD media, Parent-child relationships & psychology
Geographic Terms: United States
Abstract: This study examines demographic and attitudinal predictors of parents reported ownership of baby DVDs among a national sample of US parents with children under age three. Results indicate few associations with demographic variables. Fathers report greater ownership of baby videos/DVDs, and parents with more videos/DVDs report more satisfaction with these products. Parent attitudes toward early childhood education are related to owning more videos/DVDS, while promotion-focused orientation (i.e., propensity to pursue possible rewards when outcomes are uncertain) predicts satisfaction with baby videos/DVDs. Furthermore, results indicate that parents' belief in the educational value of media for young children is a strong predictor of both ownership and satisfaction with these products. In light of the controversy surrounding baby videos/DVDs and growing number and variety of screen media for infants and toddlers, implications of these findings for policy and further research are discussed. [ABSTRACT FROM PUBLISHER]
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Database: Education Research Complete
Description
Abstract:This study examines demographic and attitudinal predictors of parents reported ownership of baby DVDs among a national sample of US parents with children under age three. Results indicate few associations with demographic variables. Fathers report greater ownership of baby videos/DVDs, and parents with more videos/DVDs report more satisfaction with these products. Parent attitudes toward early childhood education are related to owning more videos/DVDS, while promotion-focused orientation (i.e., propensity to pursue possible rewards when outcomes are uncertain) predicts satisfaction with baby videos/DVDs. Furthermore, results indicate that parents' belief in the educational value of media for young children is a strong predictor of both ownership and satisfaction with these products. In light of the controversy surrounding baby videos/DVDs and growing number and variety of screen media for infants and toddlers, implications of these findings for policy and further research are discussed. [ABSTRACT FROM PUBLISHER]
ISSN:17482798
DOI:10.1080/17482798.2015.1024001