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Predictors of Baby Video/DVD Ownership: Findings from a National Sample of American Parents with Young Children.

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Title: Predictors of Baby Video/DVD Ownership: Findings from a National Sample of American Parents with Young Children.
Authors: Lapierre, Matthew A., Vaala, Sarah E.
Source: Journal of Children & Media. May2015, Vol. 9 Issue 2, p212-230. 19p.
Subject Terms: *Parent-child relationships, *Parent attitudes, *Education, DVD media, Parent-child relationships & psychology
Geographic Terms: United States
Abstract: This study examines demographic and attitudinal predictors of parents reported ownership of baby DVDs among a national sample of US parents with children under age three. Results indicate few associations with demographic variables. Fathers report greater ownership of baby videos/DVDs, and parents with more videos/DVDs report more satisfaction with these products. Parent attitudes toward early childhood education are related to owning more videos/DVDS, while promotion-focused orientation (i.e., propensity to pursue possible rewards when outcomes are uncertain) predicts satisfaction with baby videos/DVDs. Furthermore, results indicate that parents' belief in the educational value of media for young children is a strong predictor of both ownership and satisfaction with these products. In light of the controversy surrounding baby videos/DVDs and growing number and variety of screen media for infants and toddlers, implications of these findings for policy and further research are discussed. [ABSTRACT FROM PUBLISHER]
Copyright of Journal of Children & Media is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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PubType: Academic Journal
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  Data: <searchLink fieldCode="AR" term="%22Lapierre%2C+Matthew+A%2E%22">Lapierre, Matthew A.</searchLink><br /><searchLink fieldCode="AR" term="%22Vaala%2C+Sarah+E%2E%22">Vaala, Sarah E.</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Children+%26+Media%22">Journal of Children & Media</searchLink>. May2015, Vol. 9 Issue 2, p212-230. 19p.
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  Data: *<searchLink fieldCode="DE" term="%22Parent-child+relationships%22">Parent-child relationships</searchLink><br />*<searchLink fieldCode="DE" term="%22Parent+attitudes%22">Parent attitudes</searchLink><br />*<searchLink fieldCode="DE" term="%22Education%22">Education</searchLink><br /><searchLink fieldCode="DE" term="%22DVD+media%22">DVD media</searchLink><br /><searchLink fieldCode="DE" term="%22Parent-child+relationships+%26+psychology%22">Parent-child relationships & psychology</searchLink>
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  Data: This study examines demographic and attitudinal predictors of parents reported ownership of baby DVDs among a national sample of US parents with children under age three. Results indicate few associations with demographic variables. Fathers report greater ownership of baby videos/DVDs, and parents with more videos/DVDs report more satisfaction with these products. Parent attitudes toward early childhood education are related to owning more videos/DVDS, while promotion-focused orientation (i.e., propensity to pursue possible rewards when outcomes are uncertain) predicts satisfaction with baby videos/DVDs. Furthermore, results indicate that parents' belief in the educational value of media for young children is a strong predictor of both ownership and satisfaction with these products. In light of the controversy surrounding baby videos/DVDs and growing number and variety of screen media for infants and toddlers, implications of these findings for policy and further research are discussed. [ABSTRACT FROM PUBLISHER]
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  Data: <i>Copyright of Journal of Children & Media is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/17482798.2015.1024001
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        Text: English
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        PageCount: 19
        StartPage: 212
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      – SubjectFull: Parent-child relationships
        Type: general
      – SubjectFull: Parent attitudes
        Type: general
      – SubjectFull: Education
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      – SubjectFull: DVD media
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      – SubjectFull: Parent-child relationships & psychology
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      – SubjectFull: United States
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      – TitleFull: Predictors of Baby Video/DVD Ownership: Findings from a National Sample of American Parents with Young Children.
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              Text: May2015
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