Bibliographic Details
| Title: |
The Rebirth of Student Search: A Marketing Correction through the Challenging Economy. |
| Authors: |
EPSTEIN, JONATHAN P. |
| Source: |
College & University. 2014, Vol. 90 Issue 2, p49-52. 4p. |
| Subject Terms: |
*Student recruitment, *Universities & colleges, *Digital resources for universities & colleges, *College majors, *College campuses |
| Geographic Terms: |
United States |
| Abstract: |
The author discusses miscellaneous aspects of the rebirth of student search programs by educational institutions in the U.S. through marketing correction. It mentions that colleges and universities have started adding videos, blogs and profiles to their websites in order to attract more students. It further mentions that several colleges offered students tips for thinking about colleges, choosing majors and visiting campuses. |
| Database: |
Education Research Complete |
