View in EDS

The Rebirth of Student Search: A Marketing Correction through the Challenging Economy.

Saved in:
Bibliographic Details
Title: The Rebirth of Student Search: A Marketing Correction through the Challenging Economy.
Authors: EPSTEIN, JONATHAN P.
Source: College & University. 2014, Vol. 90 Issue 2, p49-52. 4p.
Subject Terms: *Student recruitment, *Universities & colleges, *Digital resources for universities & colleges, *College majors, *College campuses
Geographic Terms: United States
Abstract: The author discusses miscellaneous aspects of the rebirth of student search programs by educational institutions in the U.S. through marketing correction. It mentions that colleges and universities have started adding videos, blogs and profiles to their websites in order to attract more students. It further mentions that several colleges offered students tips for thinking about colleges, choosing majors and visiting campuses.
Database: Education Research Complete
FullText Text:
  Availability: 0
Header DbId: ehh
DbLabel: Education Research Complete
An: 102476601
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Rebirth of Student Search: A Marketing Correction through the Challenging Economy.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22EPSTEIN%2C+JONATHAN+P%2E%22">EPSTEIN, JONATHAN P.</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22College+%26+University%22">College & University</searchLink>. 2014, Vol. 90 Issue 2, p49-52. 4p.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Student+recruitment%22">Student recruitment</searchLink><br />*<searchLink fieldCode="DE" term="%22Universities+%26+colleges%22">Universities & colleges</searchLink><br />*<searchLink fieldCode="DE" term="%22Digital+resources+for+universities+%26+colleges%22">Digital resources for universities & colleges</searchLink><br />*<searchLink fieldCode="DE" term="%22College+majors%22">College majors</searchLink><br />*<searchLink fieldCode="DE" term="%22College+campuses%22">College campuses</searchLink>
– Name: SubjectGeographic
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The author discusses miscellaneous aspects of the rebirth of student search programs by educational institutions in the U.S. through marketing correction. It mentions that colleges and universities have started adding videos, blogs and profiles to their websites in order to attract more students. It further mentions that several colleges offered students tips for thinking about colleges, choosing majors and visiting campuses.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=102476601
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 49
    Subjects:
      – SubjectFull: Student recruitment
        Type: general
      – SubjectFull: Universities & colleges
        Type: general
      – SubjectFull: Digital resources for universities & colleges
        Type: general
      – SubjectFull: College majors
        Type: general
      – SubjectFull: College campuses
        Type: general
      – SubjectFull: United States
        Type: general
    Titles:
      – TitleFull: The Rebirth of Student Search: A Marketing Correction through the Challenging Economy.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: EPSTEIN, JONATHAN P.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Text: 2014
              Type: published
              Y: 2014
          Identifiers:
            – Type: issn-print
              Value: 00100889
          Numbering:
            – Type: volume
              Value: 90
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: College & University
              Type: main
ResultId 1