HOW THE iPHONE SAVED EMAIL.

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Bibliographic Details
Title:	HOW THE iPHONE SAVED EMAIL.
Authors:	Epstein, Jonathan P.¹
Source:	Journal of College Admission. Spring2015, Issue 227, p40-41. 2p.
Subject Terms:	Outreach programs, Student recruitment, iPhone (Smartphone), Email, Social services
Abstract:	The article focuses on the role of the iPhone in the resurgence of the effectiveness and relevance of student search electronic mail (email) messaging. It mentions the rise of the open rates of outreach campaigns directed to prospective students with the availability of smartphones, advice for effective student recruitment emails that involves the key theme, student success stories and imagery, and the role of the iPhone in connecting students to college search and admission outreach process.
Database:	Education Research Complete

Description
Abstract:	The article focuses on the role of the iPhone in the resurgence of the effectiveness and relevance of student search electronic mail (email) messaging. It mentions the rise of the open rates of outreach campaigns directed to prospective students with the availability of smartphones, advice for effective student recruitment emails that involves the key theme, student success stories and imagery, and the role of the iPhone in connecting students to college search and admission outreach process.
ISSN:	07346670