Bibliographic Details
| Title: |
Crowd Judge's Knowledge and Evaluation Validity in New Product Idea Screening. |
| Authors: |
Grad, Tom1, Garaus, Christian2 christian.garaus@wu.ac.at, Lettl, Christopher1 |
| Source: |
AMA Winter Academic Conference Proceedings. 2018, Vol. 29, pI-26-I-27. 2p. |
| Subject Terms: |
*Information resources management, New product development, Crowd funding |
| Abstract: |
We investigate the role of individual knowledge for the evaluation validity of crowd judges in new product evaluations. [ABSTRACT FROM AUTHOR] |
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| Database: |
Education Research Complete |
