Crowd Judge's Knowledge and Evaluation Validity in New Product Idea Screening.
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| Title: | Crowd Judge's Knowledge and Evaluation Validity in New Product Idea Screening. |
|---|---|
| Authors: | Grad, Tom1, Garaus, Christian2 christian.garaus@wu.ac.at, Lettl, Christopher1 |
| Source: | AMA Winter Academic Conference Proceedings. 2018, Vol. 29, pI-26-I-27. 2p. |
| Subject Terms: | *Information resources management, New product development, Crowd funding |
| Abstract: | We investigate the role of individual knowledge for the evaluation validity of crowd judges in new product evaluations. [ABSTRACT FROM AUTHOR] |
| Copyright of AMA Winter Academic Conference Proceedings is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 129513606 AccessLevel: 6 PubType: Conference PubTypeId: conference PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=129513606 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 2 StartPage: I-26 Subjects: – SubjectFull: Information resources management Type: general – SubjectFull: New product development Type: general – SubjectFull: Crowd funding Type: general Titles: – TitleFull: Crowd Judge's Knowledge and Evaluation Validity in New Product Idea Screening. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Grad, Tom – PersonEntity: Name: NameFull: Garaus, Christian – PersonEntity: Name: NameFull: Lettl, Christopher IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: 2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 10540806 Numbering: – Type: volume Value: 29 Titles: – TitleFull: AMA Winter Academic Conference Proceedings Type: main |
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