Resource Development and the Community Engagement Professional: Building and Sustaining Engaged Institutions.

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Bibliographic Details
Title:	Resource Development and the Community Engagement Professional: Building and Sustaining Engaged Institutions.
Authors:	Weerts, David J.¹
Source:	Journal of Higher Education Outreach & Engagement. 2019, Vol. 23 Issue 1, p9-33. 25p.
Subject Terms:	Community involvement, University & college employees, University & college administration, Retention of college students, Sustainability, Social cognitive theory
Abstract:	Creating sustainable revenue streams to support community engagement is critical to building engaged colleges and universities. Drawing on social cognition theories within the organizational science literature, this article explores how community engagement professionals (CEPs) can promote sensemaking and organizational learning in ways that promote engagement as a pathway to institutional sustainability. Specifically, this article explores ways in which engagement can be positioned to differentiate institutions from their competitors, attract enrollment, and bolster public and private support for an institution. Toward these ends, this article makes connections among campus engagement identity, retention and completion, enrollment management, state relations, grant-writing strategy, advancement/alumni relations, and marketing and communications. Practical tools are provided to help CEPs lead strategic conversations about engagement as a means to promote institutional health and vitality. [ABSTRACT FROM AUTHOR]
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Database:	Education Research Complete

Description
Abstract:	Creating sustainable revenue streams to support community engagement is critical to building engaged colleges and universities. Drawing on social cognition theories within the organizational science literature, this article explores how community engagement professionals (CEPs) can promote sensemaking and organizational learning in ways that promote engagement as a pathway to institutional sustainability. Specifically, this article explores ways in which engagement can be positioned to differentiate institutions from their competitors, attract enrollment, and bolster public and private support for an institution. Toward these ends, this article makes connections among campus engagement identity, retention and completion, enrollment management, state relations, grant-writing strategy, advancement/alumni relations, and marketing and communications. Practical tools are provided to help CEPs lead strategic conversations about engagement as a means to promote institutional health and vitality. [ABSTRACT FROM AUTHOR]
ISSN:	15346102