Resource Development and the Community Engagement Professional: Building and Sustaining Engaged Institutions.
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| Title: | Resource Development and the Community Engagement Professional: Building and Sustaining Engaged Institutions. |
|---|---|
| Authors: | Weerts, David J.1 |
| Source: | Journal of Higher Education Outreach & Engagement. 2019, Vol. 23 Issue 1, p9-33. 25p. |
| Subject Terms: | *Community involvement, *University & college employees, *University & college administration, *Retention of college students, Sustainability, Social cognitive theory |
| Abstract: | Creating sustainable revenue streams to support community engagement is critical to building engaged colleges and universities. Drawing on social cognition theories within the organizational science literature, this article explores how community engagement professionals (CEPs) can promote sensemaking and organizational learning in ways that promote engagement as a pathway to institutional sustainability. Specifically, this article explores ways in which engagement can be positioned to differentiate institutions from their competitors, attract enrollment, and bolster public and private support for an institution. Toward these ends, this article makes connections among campus engagement identity, retention and completion, enrollment management, state relations, grant-writing strategy, advancement/alumni relations, and marketing and communications. Practical tools are provided to help CEPs lead strategic conversations about engagement as a means to promote institutional health and vitality. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Higher Education Outreach & Engagement is the property of University of Georgia, Office of the Vice President for Public Service & Outreach and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: ehh DbLabel: Education Research Complete An: 135950153 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=135950153 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 25 StartPage: 9 Subjects: – SubjectFull: Community involvement Type: general – SubjectFull: University & college employees Type: general – SubjectFull: University & college administration Type: general – SubjectFull: Retention of college students Type: general – SubjectFull: Sustainability Type: general – SubjectFull: Social cognitive theory Type: general Titles: – TitleFull: Resource Development and the Community Engagement Professional: Building and Sustaining Engaged Institutions. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Weerts, David J. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: 2019 Type: published Y: 2019 Identifiers: – Type: issn-print Value: 15346102 Numbering: – Type: volume Value: 23 – Type: issue Value: 1 Titles: – TitleFull: Journal of Higher Education Outreach & Engagement Type: main |
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