FAST FORWARD.

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Bibliographic Details
Title: FAST FORWARD.
Authors: WHITE, KEN1
Source: BizEd. May/Jun2019, Vol. 18 Issue 3, p26-33. 6p.
Subject Terms: *Master of business administration degree, *Simulation methods in higher education, *Experiential learning, *Educational programs, *Business students, *Business schools, Business skills
Abstract: The article looks at the use of College of Williams and Mary, Mason School of Business in Williamsburg, Virginia of simulations to provide MBA students a form of experiential learning to learn crisis communication. Key details about the activity, wherein students play the part of executives facing a crisis or tough decision, are offered. The investments of human and fiscal resources required by the program are explored.
Database: Education Research Complete
Description
Abstract:The article looks at the use of College of Williams and Mary, Mason School of Business in Williamsburg, Virginia of simulations to provide MBA students a form of experiential learning to learn crisis communication. Key details about the activity, wherein students play the part of executives facing a crisis or tough decision, are offered. The investments of human and fiscal resources required by the program are explored.
ISSN:1537338X