If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs.
Saved in:
| Title: | If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs. |
|---|---|
| Authors: | Huml, Matt Ryan1 (AUTHOR) matt.huml@ttu.edu, Pifer, N David1 (AUTHOR), Towle, Caitlin1 (AUTHOR), Rode, Cheryl R2 (AUTHOR) |
| Source: | Journal of Marketing for Higher Education. Jan-Jun2019, Vol. 29 Issue 1, p1-18. 18p. 4 Charts, 1 Graph. |
| Subject Terms: | *College sports, Sports facilities, Football, Basketball, Rate of return |
| Abstract: | College athletics is currently in the midst of a building boom in which universities are competing with each other to reach an always-increasing standard of lavish athletic facilities. While these facilities are costing in the tens or hundreds of millions of dollars, little research is examining the return on investment for athletic programs. The purpose of this study was to examine the effect of new athletic facilities on recruiting rankings for Power Five football and men's basketball programs. Data was collected on athletic facilities newly constructed or renovated from 2005 through 2015 at Power Five NCAA Division I programs. Using LSDV fixed effects regression models, results found a lack of significant improvement within football and basketball recruiting rankings following the completion of new athletic facilities, but some significance in the two years before the project was completed. Significant control variables also highlighted the effects that coaching changes can have on recruiting. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Marketing for Higher Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | College athletics is currently in the midst of a building boom in which universities are competing with each other to reach an always-increasing standard of lavish athletic facilities. While these facilities are costing in the tens or hundreds of millions of dollars, little research is examining the return on investment for athletic programs. The purpose of this study was to examine the effect of new athletic facilities on recruiting rankings for Power Five football and men's basketball programs. Data was collected on athletic facilities newly constructed or renovated from 2005 through 2015 at Power Five NCAA Division I programs. Using LSDV fixed effects regression models, results found a lack of significant improvement within football and basketball recruiting rankings following the completion of new athletic facilities, but some significance in the two years before the project was completed. Significant control variables also highlighted the effects that coaching changes can have on recruiting. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 08841241 |
| DOI: | 10.1080/08841241.2018.1478924 |
