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Modelo de negocio y estrategias de ventaja competitiva de una compañía de nueva creación de Tecnología de Viajes en Taiwán. Estudio de caso de una empresa.

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Bibliographic Details
Title: Modelo de negocio y estrategias de ventaja competitiva de una compañía de nueva creación de Tecnología de Viajes en Taiwán. Estudio de caso de una empresa.
Alternate Title: Business model and Competitive Advantage Strategies of Travel Technology Startup Company in Taiwan. Case study of Company T.
Authors: Hsiang-Lung Tsai1, Chia-Wen Chen2 bu020318@hotmail.com, Leo Huang3 leo@mail.nkuht.edu.tw
Source: Dilemas Contemporáneos: Educación, Política y Valores. 2020 Special Issue, Vol. 7, p1-23. 23p.
Subject Terms: Business models, Economic demand, Resource allocation, Big business, Business planning
Abstract (English): The article studies a relatively new travel industry company. A business model analysis based on Osterwalder and Pigneur (2010) was conducted to determine possible gaps in its services and to provide appropriate growth strategies. It is a qualitative research that used an in-depth interview to three senior executives to describe the current business model of the company. Three customers were invited to conduct customer experience and demand analysis. This study used an empathy map and a value proposition map. The study suggests that the company apply big data in the business model and launch the AI smart recommendation service. it is recommended that the resource allocation and the crowding-out effect on the industry should be assessed. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): El artículo estudia una empresa de la industria de viajes relativamente nueva, realizándose en ella un análisis del modelo de negocio basado en Osterwalder y Pigneur (2010) para determinar posibles lagunas en sus servicios y proporcionar estrategias de crecimiento apropiadas. Es una investigación cualitativa que utilizó entrevista en profundidad a tres altos ejecutivos para describir el modelo comercial actual de la empresa, invitándose a tres clientes a tener la experiencia y el análisis de la demanda. Se utilizó un mapa de empatía y un mapa de propuesta de valor. El estudio sugiere que la compañía aplique Big Data en el modelo de negocio, aplique el servicio de recomendación inteligente, y evalúe la asignación de recursos y el efecto de desplazamiento en la industria. [ABSTRACT FROM AUTHOR]
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Database: Education Research Complete
Description
Abstract:The article studies a relatively new travel industry company. A business model analysis based on Osterwalder and Pigneur (2010) was conducted to determine possible gaps in its services and to provide appropriate growth strategies. It is a qualitative research that used an in-depth interview to three senior executives to describe the current business model of the company. Three customers were invited to conduct customer experience and demand analysis. This study used an empathy map and a value proposition map. The study suggests that the company apply big data in the business model and launch the AI smart recommendation service. it is recommended that the resource allocation and the crowding-out effect on the industry should be assessed. [ABSTRACT FROM AUTHOR]
ISSN:20077890