Modelo de negocio y estrategias de ventaja competitiva de una compañía de nueva creación de Tecnología de Viajes en Taiwán. Estudio de caso de una empresa.
Saved in:
| Title: | Modelo de negocio y estrategias de ventaja competitiva de una compañía de nueva creación de Tecnología de Viajes en Taiwán. Estudio de caso de una empresa. |
|---|---|
| Alternate Title: | Business model and Competitive Advantage Strategies of Travel Technology Startup Company in Taiwan. Case study of Company T. |
| Authors: | Hsiang-Lung Tsai1, Chia-Wen Chen2 bu020318@hotmail.com, Leo Huang3 leo@mail.nkuht.edu.tw |
| Source: | Dilemas Contemporáneos: Educación, Política y Valores. 2020 Special Issue, Vol. 7, p1-23. 23p. |
| Subject Terms: | Business models, Economic demand, Resource allocation, Big business, Business planning |
| Abstract (English): | The article studies a relatively new travel industry company. A business model analysis based on Osterwalder and Pigneur (2010) was conducted to determine possible gaps in its services and to provide appropriate growth strategies. It is a qualitative research that used an in-depth interview to three senior executives to describe the current business model of the company. Three customers were invited to conduct customer experience and demand analysis. This study used an empathy map and a value proposition map. The study suggests that the company apply big data in the business model and launch the AI smart recommendation service. it is recommended that the resource allocation and the crowding-out effect on the industry should be assessed. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | El artículo estudia una empresa de la industria de viajes relativamente nueva, realizándose en ella un análisis del modelo de negocio basado en Osterwalder y Pigneur (2010) para determinar posibles lagunas en sus servicios y proporcionar estrategias de crecimiento apropiadas. Es una investigación cualitativa que utilizó entrevista en profundidad a tres altos ejecutivos para describir el modelo comercial actual de la empresa, invitándose a tres clientes a tener la experiencia y el análisis de la demanda. Se utilizó un mapa de empatía y un mapa de propuesta de valor. El estudio sugiere que la compañía aplique Big Data en el modelo de negocio, aplique el servicio de recomendación inteligente, y evalúe la asignación de recursos y el efecto de desplazamiento en la industria. [ABSTRACT FROM AUTHOR] |
| Copyright of Dilemas Contemporáneos: Educación, Política y Valores is the property of Dilemas Contemporaneos: Educacion, Politica y Valores and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Text: Availability: 0 |
|---|---|
| Header | DbId: ehh DbLabel: Education Research Complete An: 141887682 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: Modelo de negocio y estrategias de ventaja competitiva de una compañía de nueva creación de Tecnología de Viajes en Taiwán. Estudio de caso de una empresa. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Business model and Competitive Advantage Strategies of Travel Technology Startup Company in Taiwan. Case study of Company T. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Hsiang-Lung+Tsai%22">Hsiang-Lung Tsai</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Chia-Wen+Chen%22">Chia-Wen Chen</searchLink><relatesTo>2</relatesTo><i> bu020318@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Leo+Huang%22">Leo Huang</searchLink><relatesTo>3</relatesTo><i> leo@mail.nkuht.edu.tw</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Dilemas+Contemporáneos%3A+Educación%2C+Política+y+Valores%22">Dilemas Contemporáneos: Educación, Política y Valores</searchLink>. 2020 Special Issue, Vol. 7, p1-23. 23p. – Name: Subject Label: Subject Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Business+models%22">Business models</searchLink><br /><searchLink fieldCode="DE" term="%22Economic+demand%22">Economic demand</searchLink><br /><searchLink fieldCode="DE" term="%22Resource+allocation%22">Resource allocation</searchLink><br /><searchLink fieldCode="DE" term="%22Big+business%22">Big business</searchLink><br /><searchLink fieldCode="DE" term="%22Business+planning%22">Business planning</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: The article studies a relatively new travel industry company. A business model analysis based on Osterwalder and Pigneur (2010) was conducted to determine possible gaps in its services and to provide appropriate growth strategies. It is a qualitative research that used an in-depth interview to three senior executives to describe the current business model of the company. Three customers were invited to conduct customer experience and demand analysis. This study used an empathy map and a value proposition map. The study suggests that the company apply big data in the business model and launch the AI smart recommendation service. it is recommended that the resource allocation and the crowding-out effect on the industry should be assessed. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: El artículo estudia una empresa de la industria de viajes relativamente nueva, realizándose en ella un análisis del modelo de negocio basado en Osterwalder y Pigneur (2010) para determinar posibles lagunas en sus servicios y proporcionar estrategias de crecimiento apropiadas. Es una investigación cualitativa que utilizó entrevista en profundidad a tres altos ejecutivos para describir el modelo comercial actual de la empresa, invitándose a tres clientes a tener la experiencia y el análisis de la demanda. Se utilizó un mapa de empatía y un mapa de propuesta de valor. El estudio sugiere que la compañía aplique Big Data en el modelo de negocio, aplique el servicio de recomendación inteligente, y evalúe la asignación de recursos y el efecto de desplazamiento en la industria. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Dilemas Contemporáneos: Educación, Política y Valores is the property of Dilemas Contemporaneos: Educacion, Politica y Valores and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=141887682 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 23 StartPage: 1 Subjects: – SubjectFull: Business models Type: general – SubjectFull: Economic demand Type: general – SubjectFull: Resource allocation Type: general – SubjectFull: Big business Type: general – SubjectFull: Business planning Type: general Titles: – TitleFull: Modelo de negocio y estrategias de ventaja competitiva de una compañía de nueva creación de Tecnología de Viajes en Taiwán. Estudio de caso de una empresa. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Hsiang-Lung Tsai – PersonEntity: Name: NameFull: Chia-Wen Chen – PersonEntity: Name: NameFull: Leo Huang IsPartOfRelationships: – BibEntity: Dates: – D: 02 M: 02 Text: 2020 Special Issue Type: published Y: 2020 Identifiers: – Type: issn-print Value: 20077890 Numbering: – Type: volume Value: 7 Titles: – TitleFull: Dilemas Contemporáneos: Educación, Política y Valores Type: main |
| ResultId | 1 |
